Crowd Safety Management

Our Value Proposition

“Delivering Safe and Secure Events for your customers”

As experts in crowd management, event safety and security we reduce risk, enhance the customer experience and give you piece of mind for your event delivery.


Successfully planning and delivering for high profile events is what the Sword team has done around the world for over 20 years.

We have successfully applied our event model to numerous high profile projects;

  • 6 x Major Global Events
  • Olympic Games, Commonwealth Games, Pan Am Games,
  • 20 x Glastonbury Festivals
  • 4 x State Visits – US President, The Queen, Indian Prime Minister, The Pope
  • 2 x Ryder Cups
  • 1 x Saudi Stadium Opening

Our Experience

Examples of our Global Event Experience

Range of Services

Crowd Management Consultancy.
Crowd Management Consultancy.

Event Safety and Security operational delivery.
Event Safety and Security operational delivery.

Management of in house and contract teams of security and safety personnel.
Management of in house and contract teams of security and safety personnel.

Develop Training Standards to British Green Guide levels.
Develop Training Standards to British Green Guide levels.

Develop Best Practice for all service providers throughout the KSA and the GCC.
Develop Best Practice for all service providers throughout the KSA and the GCC.

Provision of Event Staffing.
Provision of Event Staffing.

Our Experience

A Selection of our Clients

We will set the highest standards in the region for

Safe and Secure events

Crowd Management and Security Processes

Best Practices

Training and Legacy

Local Staffing

The Stakeholder Communication Process

Some of our work

Global Projects

Our Team


Diarmuid Smyth
Diarmuid Smyth

Founder and Global Group CEO

Expanded the business across multiple continents.
MBA – Stern NYU / LSE / HEC.
MSc – Risk and Crisis Mgt.
Harvard Business School - OPM.
Former Chairman of ISIA.
Fellow of UKSyI.

Fiona Cowhey
Fiona Cowhey

Group Director

10 years experience in delivering major sporting, music and cultural events across UK, Ireland, Brazil and Canada.
Managed Logistics, recruitment and Accreditation process for over 5000 staff at London Olympic Games.
Operational Director at 5 Major Global Events.

Professor Dr. Keith Still
Professor Dr. Keith Still

Expert in the World in Crowd Dynamics

Author of 'Crowd Science' - the seminal work on the crowd management.
Professor of Manchester University.
Phd in Mathematics.
Consulted on 3 Olympic Games.

Ray Whitworth
Ray Whitworth

22 Years Metropolitan Police

Head of Security for the English Football Authority.
Head of Operations for Major League Soccer – US & Canada.
Overseen Team Security at 4 x World cups.
Inspector for Sports Ground Safety Authority.


What do our clients say?

On behalf of the Govt of Ontario I would like to express my sincere thanks for your invaluable contributions.
Pan Am Games

Without your teams support, advice, and hard work we would not have delivered
Papal Visit

Once again thanks to your team for making the event such as success
Live Nation

Sword oversaw an excellent operation.
London Olympics

Sword went above and beyond.
Volvo Ocean Race

Many of our projects include working with high profile clients and events…our expectations are continually exceeded by Sword.
Ritz Carlton

I consider Sword experts in the roles of providing guest services, customer care and security for our customers.
TfW (Wales Govt Transport Authority)

I am immensely proud of the whole Sword team.

Say hello

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    For project inquiries only:
    [email protected]

    July 27, 2012

    London Olympics 2012

    The Games of the XXXth Olympiad were seen as one of the most successful Olympic Games ever held.  The Olympic Games are the largest…

    • Client


    View Project
    July 23, 2014

    Commonwealth Games Glasgow 2014

    The Commonwealth Games were the 2nd biggest multi sport event held in the UK after the Olympic Games. Sword were a proud supplier of…

    • Client

      Commonwealth Games Federation

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    February 12, 2016

    All Star Weekend in Toronto 2016

    This was the first time the event was ever held outside of the USA. From the practice courts, to team escorts and the iconic…

    • Client


    View Project

    King Abdullah Sports City Stadium 2014

    Sword was awarded the contract to provide all the security and crowd management planning to the stadium in advance of its opening in May…

    • Client

      King Abdullah Sports City

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